When Your Trademark Becomes Generic

I encourage clients all of the time to trademark their business name, slogan or logo.  Last week, I came across a story that made think about my clients and their marks.  Besides the examples included in the story, I am sure that we can all think of other (Think Aspirin.  Kleenex.  Thermos.)  These company or product names either at one time were or are trademarked.  The names all have one thing in common; they have become “generic.”  In order words, … Continued